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How To Implement The 60-30-10 Color Rule

The rule helps to give balance to colors in any space. The concept is practical and straightforward to use. Research shows that more than 90% of people make a purchase decision on the color scheme. It is one of the main reasons brands put a lot of money and effort into logo design and color patterns. In addition, psychologists prove that colors are easy to remember, and the suitable color scheme influences your decision.


What Is The 60-30-10 Rule?

60-30-10 rule is a brand color scheme to create the desired effect to attract an audience or customers. As per this rule, you have to select three different colors and use them in a proportion of 60:30:10.

  • 60% will be the primary or background color that you will use. 
  • 30% will be the secondary color.
  • 10% will be the accent color w to highlight the background or the logo.

How To Implement The 60-30-10 Rule?

If you are planning the interior of your home, try out this rule in a subtle way. Give 60% the primary color for your room; chose a delicate color soothing to the eyes. This color will cover mainly the walls, sofa color, or large pieces like rug areas. The idea is to give a background or anchor color, which will serve as a backdrop.

The following 30% will be a secondary color. You can choose a contrasting shade or an even tone color. Use it half as much as your primary color. It could be chairs, draperies, bed linen, or paint on the trim. The clue is to support your primary color but should set it apart from the background tone.

Finally, add 10% accent color; this could be your lampshades, pillows, or bedside tables. You can even mix it up with candle stands, little showpieces, or a framework. Another easy way to add accent color is by pulling out artwork or printed fabric on larger frames.

Tips To Enhance The Rule

Use Two Colors For 10% Accent

The ratios here vary depending on the atmosphere you are trying to create. This option also allows you to choose two accent colors if you can only decide on one. The best way to incorporate two accent colors is through decorative items such as throw pillows, rugs, drapes, etc. You can choose fabrics and other items with two contrasting colors and a specific design in doing this. Remember that incorporating designs and textures on fabrics is another element that takes thought to arrange properly. 

Monochromatic Color Schemes

If you try a monochromatic theme, keep your primary, secondary, and accent colors of varying shades in the same color. Don’t use different shades as it will not give that monochromatic effect. For example, you can try a lemon shade as your 60% primary color, mix a mellow yellow as your 30% secondary color, and a 10% accent of golden, honey, or deep yellow. Similarly, you can try beige, blue, or green shades.

Contrasting Colors

Be careful when choosing color combinations. Some colors go well with each other, while others will clash. A color wheel is an excellent way to add contrast to your primary color. A color wheel has twelve basic colors, and they are all perfect contrasts. All these colors are shades of the rainbow spectrum.


An analogous color pattern is one of the easiest to create. The analogous color scheme uses any three colors in the twelve-spoke color wheel. It is important to pick colors that are next to each other. This color scheme uses the same shades, tones, and hints to create a color pattern, primarily in web designs. A good example is using blue color with dark and light green combinations.

Custom Color

Creating a custom color scheme is the most challenging task. Creating a custom color pattern depends on a set formula than a predefined color scheme. The choice of colors is on the similar chroma value and saturation levels. Applying this formula gives a sense of cohesion and an efficient color scheme.  


The 60-30-10 rule is simple, tested, and suitable. If you are not confident with too much experimentation, keep it simple. You can even create your formula if you have an artistic mind and understand the color wheel spectrum. Remember throwing in too many colors might ruin the décor. 

If you are doing up your house for the first time, stick to the 60-30-10 rule and add variations from there. Once you choose the colors you like, the rest finds items in those colors with similar or contrasting textures.